To focus exclusively on conventional intellectual property is to overlook the wealth of assets that many businesses create daily. Intellectual assets include trade secrets and copyrights, but are not limited to these things. Modern business practices encourage the creation of new kinds of intellectual assets, relating to image, identity, habits, look and feel, and cooperation and collaboration some of which may be protectable under common law, and all of which may add to the value of a business.
The taking into possession of intellectual assets is important, not only because it can make a significant difference to the value of a business when it comes to selling and exiting, but also in protecting your territory, tackling plagiarism, raising funds, working with insurers, business planning and managing many other day-to-day business operations.
At the Victor, we do not have blind spots and we help businesses and individuals maximise the value of their endeavours, irrespective of whether their assets fall within the scope of conventional intellectual property or not.
