The trade mark is the place to start.
A registered trade mark is a strong form of intellectual property. It is a monopoly right, which means it gives its owner the right to stop third parties from using any confusingly similar sign, irrespective of whether or not they have copied.
An unregistered trade mark can also be a strong right at common law as long as you can show use, reputation and goodwill.
But the trade mark is just the start.
The things that give life to the brand - like stylisation, colour schemes, images, taglines, abbreviated forms of the trade mark for where space is limited, packaging, website, advertising, posts on social media, and so on – are all intellectual assets, protectable, not just by trade mark law, but also at common law, and by copyright and design law.
At the Victor, we take a cross-disciplinary approach to protecting and managing brands that includes the trade mark, and all the other intellectual property that is part of the brand. We do this by using Etched® intellectual asset management tool to tokenise the assets that make up your brand including copyright, design rights and evidence of use, reputation and goodwill.
Schedule your free consultation today to discuss how THE VICTOR can benefit your enterprise.
By putting next generation technology, such as Etched® at the heart of our services, we are able to provide our clients with gold standard intellectual asset management.
Custodial Service for Intellectual Assets Empower Your Tomorrow by Securing Today.
Our trade mark and design attorneys are experts in all aspects of trade mark law and practice.
Our trade mark and design attorneys are experts in all aspects of design law and practice.
Our intellectual asset management team uses Etched® to proactively secure all the evidence you need on the blockchain
At The Victor, we use Etched® intellectual asset management tool to ensure licences are as robust and valuable as possible by tokenising the assets you want to licence.
