Good brand management is about capturing the essence of a brand.
Design law exists to protect the appearance of objects in whole or in part.
Good copyright management is about self-custody.
Databases are generally considered to be intellectual works and to be protected by copyright law.
Confidential information is information that an organisation or a person (say, an inventor) wishes to keep secret because it is commercially valuable.
Prior use is a defence to patent infringement in many jurisdictions around the world.
