
The reason we are so passionate about using Etched® is that we believe all enterprises, enterpreneurs, creatives, musicians, artists, content creators and more should be diligently self-custodying their assets and not only relying on rights granted by intellectual property offices. From creative works and brand elements to trade secrets and unregistered designs, these assets often go overlooked, uncaptured, unsecured, and undervalued—until it's too late.
Furthermore, with ownership disputes, and challenges to AI generated works on the rise, there is a pressing need to record your creative processes and processes in R&D.
All asset data tokenised on Etched is first encrypted and then stored in a decentralised way. Decentralized storage means that the data is not stored in a singel place. Rather the data of each asset is distributed across multiple nodes on the blockchain. The combination of encryption, and decentralised storage, means that your assets are stored in a super secure, private and reliable way.
We offer intellectual asset management services by using Etched® (see IAM The Custodian®), but Etched® can also be accessed directly by our clients and their lawyers, brand managers, designers and creatives. Clients can give us and their other advisors, collaborators and partners viewing rights to selected material in their Etched® wallets.

If you’re ready to discover the future of intellectual property, this episode of the Legally Speaking Podcast is a must-listen.
